Subject: Welcoming the 2018 Next Generation Campaign Award Grand Champion
From: "U.S. Postal Service" <[email-masked]>
To: [email-masked]
Date: Fri, 25 May 2018 12:36:36 -0500 (CDT)

It is our great pleasure to announce that AccuZIP, Inc.'s “College Students NCOA-Have You Moved” campaign won the 2018 Next Generation Campaign Mail Award and the Grand Champion trophy. Congratulations to AccuZIP, Inc. for designing, and printing the winning campaign.

This mailer drove college students to update their mailing address with the USPS Move Update Service using a postcard and an Informed Delivery prompt. With the goal of expanding the reach of their software, AccuZIP, Inc. sent a humorous postcard that played on the emotions of being new adults. The mail piece featured a large QR code that they drove attention to with a playful callout. AccuZIP paired the physical piece with a call-to-action in the Informed Delivery daily email that directed customers to a dedicated landing page, guiding young adults through the address-change process

The Next Generation Campaign Award will return in 2019! Stay tuned for the announcement of the next year's submission deadlines.

Visit our new winners gallery!

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