Subject: Express Checkout - Action Required - Please read entire e-mail
From: "Vaughan, Janet" <[email-masked]>
To: "Vaughan, Janet" <[email-masked]>
Date: Wed, 14 Apr 2010 08:09:18 -0700

Good Morning,

As you may know, PayPal Express Checkout is vital to the success of PayPal.  An audit of your account indicates that you are currently not taking advantage of Express Checkout as part of your payment processing business model.  Merchants integrating PayPal Express Checkout are given the added benefit of lower per transaction fees on PayPal Express Checkout Transactions as well as the benefit of Seller Protection on qualifying Express Checkout Transactions.

Additional information you might find interesting:

*         Small-and medium-sized merchants on average saw up to a 14% lift in sales as a result of adding PayPal as an additional payment option.

*         According to a customer survey, 31% of customers would not have shopped on a small lesser known website if PayPal was not offered.

*         With a panel of 15 of the largest merchants, comScore saw up to a 33.6% conversion bump with PayPal checkout compared to the merchant checkout.

*         PayPal has over 200 million accounts, and $3 billion is spent through PayPal every 2 weeks.

Integrating PayPal Express Checkout typically requires only minimal integration time.  The PayPal integration team is also available to assist with any integration questions that your developer may have.  You may view a video demonstration by clicking on the following:

PayPal's Express Checkout<https://merchant.paypal.com/cgi-bin/marketingweb?cmd=_render-content&content_ID=merchant/express_checkout>

As mentioned above, Express Checkout is vital to the success of PayPal.  With that in mind, merchants choosing not to take advantage of using  Express Checkout as a payment option will be subject to a price increase on their direct credit card transactions.  Please call me today so that I can address any questions that you may have as well as discuss the viability of integrating Express Checkout on your website.

Thanks
Janet

Janet Vaughan / Account Manager - Merchant Services

direct 402.516.9489 / cell 402.960.8185
[email-masked]<mailto:[email-masked]>

7700 Eastport Parkway
LaVista, NE 68128

<https://merchant.paypal.com/us/cgi-bin/?&cmd=_render-content&content_ID=merchant/demo_express_checkout>